Ugreen – Nordic Acceleration Group

Partnering with Ugreen, NAG has transformed the brand from an Amazon-driven success story into a powerful presence across both Nordic retail and online channels. We manage their complete go-to-market execution — including GTM strategy, pricing and promotional planning, marketing, retailer and e-commerce education, and the establishment and management of all new accounts. Through coordinated sales and marketing programs, we position Ugreen as the leader in affordable premium and performance for charging and workspace connectivity across the Nordic region.

Year

/2022

Industry

Consumer electronics

Scope of work

Retail penetration

Timeline

Active partnership - 3 years

Overcoming commodity perception in premium markets

Ugreen entered the Nordics as a new player in a category dominated by established premium brands. Consumers and retailers often equated lower prices with lower quality, creating an initial barrier to trust. Our challenge was to prove that Ugreen delivers high-quality engineering, full certifications, GaN performance, and reliable warranty support that stand up to the best in the market. Through retailer education and clear technical storytelling, we helped shift perception and give partners the confidence to recommend Ugreen as a credible, high-performance option.

Transforming Ugreen from online player to Nordic essential

Establishing the Norcic Market

NAG has built a complete Nordic channel footprint for Ugreen, establishing strong distribution across both retail and online. The brand is now present with leading partners such as Kjell & Co, Clas Ohlson, Dustin, MaxGaming, Webhallen, NetOnNet, Verkkokauppa, Proshop, Inet and more – giving Ugreen full regional coverage.

Our team has driven awareness through consistent PR, review programs, press relations and promotions, while growing digital presence through targeted digital marketing, media buying, and influencer collaborations. In-store, we’ve secured premium visibility, fixtures, training, and merchandising, ensuring Ugreen stands out at the point of purchase.

Combined with strategic GTM execution and disciplined sales management long-term planning & negotiations, these efforts have resulted in exponential business growth and a category position that rivals long-established competitors, even placing as top seller in several category.